Focus on ASAT

1) What is ASAT? Give 3 non-traditional examples.

ASAT is an abreviation for Any Screen Any Time. It refers to the fact that device users can access the content they are looking for any time and any where, through all kind of screens.

One illustration of the term is the example on the plane when we see the following writting: "Could you please shut off your book?"
Another one is the example of the car where we can see that you can link your mobile device to the dash board, and a third one is the fact that you could plug your mobile device on a running machine, accessing therefore all your mobile 's applications ans so on.

2) What is meant by mobile enhanced experience?

A mobility enhanced experience concerns the fact that you can access all kind of information anywhere through any screen. For expample, we will talk about a mobile enhanced experience when a lot of touch points caracterize the customer decision journey. The customer is guided through their choice by many elements and all day long access wherever they are.

3) How could a hotel provide a mobile enhanced experience?

Hotels can use many tools to provide to their customers a mobile enhanced experience.

First of all, I do think that working through the SoLoMo concept can create a mobile enhanced experience.
Indeed, working with DISMOIOU app for example, allow customers to share information about your hotel and can be a decision maker for them.

Using the tool Twitter Vine, in which you can insert short videos, is also a very good way to enhance mobility experience. Hotels could put some video showing some guests feedback or interviews about the hotel, or also put a video of a staff member to attract customers.
By using Vine, hotels could also insert some "phrase it" in it.

4) List the customer journey digital touchpoint

The scenario number one is talking about the different steps that a customer experiences to make a booking for a trip. The digital touchpoints are the followings:

- An advertisment on TV
- A tourism advert
- Website through mobile

Hotel Groups' Digital IQ Comparison

Comparing hotel groups’ digital iq from MarieGodard

Weekly article: Digital Marketing Strategies

Max Starkov is President & CEO of HeBS Digital (Hospitality eBusiness Strategies, Inc.), the hospitality industry’s leading Internet marketing services and strategies consulting firm. Max is a recognized "thought leader" in Internet marketing strategies in hospitality and is a frequent guest speaker and presenter at industry events and conferences.

Max received the prestigious HSMAI “Top 25 Most Extraordinary Minds in Sales and Marketing” honor for 2008.”

He has spent his entire professional career in hospitality and travel. He has an extensive Internet marketing experience. He co-founded and served as CEO of three eBusiness companies: Travelbreak.com 1995-1999 (#3 in traffic after Priceline), WhaleMedia.com 1999-2001(Winner of the coveted Microsoft RAD Award for hotel online booking systems), and HeBS (since 2001). Under Max’s leadership, HeBS Digital has pioneered many of the "best practices" in hotel Internet marketing and direct online distribution, and has won many prestigious awards for its groundbreaking website design and Internet marketing campaigns.

Currently Max is serving on the HSMAI Digital Marketing Council, the highest hotel internet marketing authority in the country, commissioned to monitor and educate HSMAI members about the emerging trends and innovations happening in hotel digital marketing universe.

Max has written numerous reports, industry research, and published articles in major travel and hospitality publications.

Please have a look on one of his very interesting and useful latest article, intitled "The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions", published on the 4th of January 2013 on hospitalitynet.org:

Click here to read the article

Case study: Coca- Cola & Dismoioù (Team Work)

Please check also these links of Marie and Alexandra

Weekly article: SoLoMo

What does SoLoMo mean? Well, it means “Social Local Mobile”. Basically, it’s when a tourist with nothing but a bottle of water and a Smartphone, consults the social networks as soon as he/she arrives in a new location.  It’s a simple way for tourists to obtain information about activities in their area and for tourism professionals it’s an efficient way of letting the tourists know that they are there, and happy to welcome them! SoLoMo, which is half-way between technological word-of-mouth and a marketing technique, has become a “must”. 

Here is an article explaining the benefits of SoLoMo for the users & all the professionals:

Click here to have a look on the article

Dismoioù & Coca Cola

           
                                          

Coca-Cola Company using SoLoMo App: Dismoiou?