Weekly article: Digital Marketing Strategies

Max Starkov is President & CEO of HeBS Digital (Hospitality eBusiness Strategies, Inc.), the hospitality industry’s leading Internet marketing services and strategies consulting firm. Max is a recognized "thought leader" in Internet marketing strategies in hospitality and is a frequent guest speaker and presenter at industry events and conferences.

Max received the prestigious HSMAI “Top 25 Most Extraordinary Minds in Sales and Marketing” honor for 2008.”

He has spent his entire professional career in hospitality and travel. He has an extensive Internet marketing experience. He co-founded and served as CEO of three eBusiness companies: Travelbreak.com 1995-1999 (#3 in traffic after Priceline), WhaleMedia.com 1999-2001(Winner of the coveted Microsoft RAD Award for hotel online booking systems), and HeBS (since 2001). Under Max’s leadership, HeBS Digital has pioneered many of the "best practices" in hotel Internet marketing and direct online distribution, and has won many prestigious awards for its groundbreaking website design and Internet marketing campaigns.

Currently Max is serving on the HSMAI Digital Marketing Council, the highest hotel internet marketing authority in the country, commissioned to monitor and educate HSMAI members about the emerging trends and innovations happening in hotel digital marketing universe.

Max has written numerous reports, industry research, and published articles in major travel and hospitality publications.

Please have a look on one of his very interesting and useful latest article, intitled "The Smart Hotelier’s 2013 Top Ten Digital Marketing Resolutions", published on the 4th of January 2013 on hospitalitynet.org:

Click here to read the article

Case study: Coca- Cola & Dismoioù (Team Work)

Please check also these links of Marie and Alexandra

Weekly article: SoLoMo

What does SoLoMo mean? Well, it means “Social Local Mobile”. Basically, it’s when a tourist with nothing but a bottle of water and a Smartphone, consults the social networks as soon as he/she arrives in a new location.  It’s a simple way for tourists to obtain information about activities in their area and for tourism professionals it’s an efficient way of letting the tourists know that they are there, and happy to welcome them! SoLoMo, which is half-way between technological word-of-mouth and a marketing technique, has become a “must”. 

Here is an article explaining the benefits of SoLoMo for the users & all the professionals:

Click here to have a look on the article

Dismoioù & Coca Cola

           
                                          

Coca-Cola Company using SoLoMo App: Dismoiou?