What does SoLoMo mean? Well, it means “Social Local Mobile”. Basically, it’s when a tourist with nothing but a bottle of water and a Smartphone, consults the social networks as soon as he/she arrives in a new location. It’s a simple way for tourists to obtain information about activities in their area and for tourism professionals it’s an efficient way of letting the tourists know that they are there, and happy to welcome them! SoLoMo, which is half-way between technological word-of-mouth and a marketing technique, has become a “must”.
Here is an article explaining the benefits of SoLoMo for the users & all the professionals:
Click here to have a look on the article
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