Think Tank 2013

The Monday 29th of April was a great day with a lot of new information & innovative ideas that make us thinking about new business opportunities.

 You will find hereafter a presentation that highlight the part of the day that I enjoyed the most: the 3D printer. I see this new tool as a revolution in many industries, and overall in detached items markets such as automobile industry and toys industry.

Also, companies like IKEA could also be worried. As Obama said:"The 3D printer could revolutionize the way we produce almost everything". 

 I think that this will certainly have a bad impact on employment, machines replacing humans. In a long term view, these machines will be able to create very quick many products at a low price and with a good quality enough.

 The future of this 3D printer is limitless. In Japan for example, future parents can already get a 3D model of their foetus for around 1200 euros.

 Another application of the machine shows us the unlimited potential of the printer. Indeed, some scientists succeeded in reproducing organs using a 3D printer.

 In a short term view, 3D will let industrials to create and deliver products more and more personnalized that customers ask, with a small cost and very quick.

 It will also open new markets and will close others, by letting almost everybody that can create a 3D model, to become a manufacturer.

Ritz Carlton Analysis

Webinar 2013

Question 1





As it is explained in the Webinar, we saw that customers reviews are closely linked to the demand and to the revenue of a hotel.
Indeed, if the increase of positive guests feedbacks reach 1%, this imply an increase the demand for the hotel by 13,5 %. It could also imply an increase by 1% of the RevPar of the hotel.


Question 2

The revenue management has changed a lot in 20 years.
They mention in the webinar the fact that before there was no transparency, so that the job of a revenue manager was quiet easy.
Nowadays, this position should integrate the marketing & sales aspect to create and to keep demand.
That is to say that this position has to be more strategic and analytic, in relationship with the executive committee.

Question 3

The QPI (Quality Penetration Index) is an index showing your hotel's guests review performance in comparison with the competitor's performance.
It is actually a ratio : QPI = Global review index of my hotel / Average Global review Index of competitors.

The four principles for an open world

Question 1: The net generation (answer number D)

Question 2: To publish his data and to hold the GoldCorp Challenge (Answer number B)

Question 3: He means that activities like Wallstreet almost brought down capitalism, implying that the cost of doing radical changes is sensitively under the one of staying where we are.

Question 4: Transparency is about making available to everybody the access of information , whereas sharing refers to giving up assets.

Question 5: The power becomes decentralized (Answer number B)

Question 6: The age of networked intelligence (answer number E)

Question 7: To demonstrate his four principles, he uses the example of the starling birds near Edinburgh  which are coming in 'murmuration'. The goal of this is to protect the birds from predators. For the best interest of each bird, they must collaborate together to create a collective power- just like in the human world. Furthermore, he refers to the fact that in this murmur, there is leadership and not only one leader.

Hotel Amour : Reputation Action Plan

Hotel amour content from MarieGodard

Phrase it picture

Focus on ASAT

1) What is ASAT? Give 3 non-traditional examples.

ASAT is an abreviation for Any Screen Any Time. It refers to the fact that device users can access the content they are looking for any time and any where, through all kind of screens.

One illustration of the term is the example on the plane when we see the following writting: "Could you please shut off your book?"
Another one is the example of the car where we can see that you can link your mobile device to the dash board, and a third one is the fact that you could plug your mobile device on a running machine, accessing therefore all your mobile 's applications ans so on.

2) What is meant by mobile enhanced experience?

A mobility enhanced experience concerns the fact that you can access all kind of information anywhere through any screen. For expample, we will talk about a mobile enhanced experience when a lot of touch points caracterize the customer decision journey. The customer is guided through their choice by many elements and all day long access wherever they are.

3) How could a hotel provide a mobile enhanced experience?

Hotels can use many tools to provide to their customers a mobile enhanced experience.

First of all, I do think that working through the SoLoMo concept can create a mobile enhanced experience.
Indeed, working with DISMOIOU app for example, allow customers to share information about your hotel and can be a decision maker for them.

Using the tool Twitter Vine, in which you can insert short videos, is also a very good way to enhance mobility experience. Hotels could put some video showing some guests feedback or interviews about the hotel, or also put a video of a staff member to attract customers.
By using Vine, hotels could also insert some "phrase it" in it.

4) List the customer journey digital touchpoint

The scenario number one is talking about the different steps that a customer experiences to make a booking for a trip. The digital touchpoints are the followings:

- An advertisment on TV
- A tourism advert
- Website through mobile