Webinar 2013

Question 1





As it is explained in the Webinar, we saw that customers reviews are closely linked to the demand and to the revenue of a hotel.
Indeed, if the increase of positive guests feedbacks reach 1%, this imply an increase the demand for the hotel by 13,5 %. It could also imply an increase by 1% of the RevPar of the hotel.


Question 2

The revenue management has changed a lot in 20 years.
They mention in the webinar the fact that before there was no transparency, so that the job of a revenue manager was quiet easy.
Nowadays, this position should integrate the marketing & sales aspect to create and to keep demand.
That is to say that this position has to be more strategic and analytic, in relationship with the executive committee.

Question 3

The QPI (Quality Penetration Index) is an index showing your hotel's guests review performance in comparison with the competitor's performance.
It is actually a ratio : QPI = Global review index of my hotel / Average Global review Index of competitors.