Crowdsourcing: Increase Direct Bookings (Team Work)

      

      In collaboration with Marie Charbonnier, Jessica Robles, Valentine Follin- Arbelet, here are our 4 best ideas in order to increase Direct Bookings.   

• Optimize your presence online

-          Well designed and attractive website

-          Good referencing

-          Online community (social media)

-          E-reputation (tripadvisor)

-          Online booking (platform, links..)

-          Get free or charged direct links to your website on bloggers, tourism offices..

• Pricing strategy

-          Differentiate from other channels (distribution channels) by including for the same price more services ex : BB , museum, chocolate, transports….

-          Create attractive  and originals packages  adapted to all kind of clientele

-          Promotions

• Facilitate booking process

-          Different options for the payment

-          Train the staff to be welcoming and able to inform the guests

-          Be reactive on the phone, per email…

• Create a strong relationship with your guests

-          Create loyalty program to encourage direct bookings

-          Organize events and contests to create a first connection with guests or to reinforce the relationship with your customers

-          Satisfaction surveys