Hotel websites linking to reviews

September 24, 2012

By Hugo Martín, Los Angeles Times

The online review of the Best Western hotel in Eagle Rock started with a critical headline: "Very poor quality, will never stay here again." What is surprising is that the review was posted on a link found on the hotel's own website. Best Western International, one of the world's largest hotel chains, announced last week that it had redesigned its website, adding links to reviews submitted by guests to the website TripAdvisor. The move marks a trend in the hotel industry.

Analysis of the article :

Best Western Hotel in Eagle Rock, after they announced some modifications on their official Website by including a link to reviews posted by guests to the Tripadvisor Website.

I found this article very interesting as it is very actual : it is about a new tendancy concerning Hotel’s marketing actions, using social media in their strategy to inform, to promote and to increase their sell’s volume.

This article shows very well the importance of being very carefull with every social media. Otherwise, as explained in the article, it could have a very deep and negative impact for hotels. It is all about choosing the optimal use of all social media trying to take advantage of those sites, and not to be penalize instead.